If three new movies hit theaters, but no one is going to see them…
This is how Sony’s chilling thriller “The invitemanaged to top the box office charts with a paltry $7 million from 3,114 North American theaters. His victory comes with fairly low bragging rights; this is the lowest first place since May 2021when COVID was keeping a lot of people at home and “Spiral” only made $4.5 million.
From now on, it is not the pandemic which prevents most spectators from going to the cinema. It’s the lack of attractive options. Overall, the domestic box office generated just $52.7 million over the weekend, according to Comscore — the worst collective result in months.
And the bad times are expected to continue until at least late September or early October, when “Don’t Worry Darling” (September 23), “Halloween Ends” (October 14) and the comic book adaptation “Black Adam (October 21) opened in theaters. It’s a disappointing finale to an otherwise strong summer at the movies, which featured plenty of box office hits including “Top Gun: Maverick,” “Minions: The Rise of Gru,” “Thor: Love and Thunder,” and “Elvis”.
Over the weekend, two more movies — director George Miller’s R-rated fantasy “Three thousand years of nostalgiaand the John Boyega-directed heist drama “Breaking” – also opened in theaters with lackluster results, landing in seventh and 13th place, respectively.
“The Invitation” cost $10 million to produce, so it won’t take a ton of coins to turn a profit. But the negative reviews and its pesky “C” CinemaScore probably won’t be helpful in convincing people to go to the movies. Directed by Jessica M. Thompson, “The Invitation” follows Evie (Nathalie Emmanuel from “Game of Thrones”) who is invited to her family’s long-lost home in the English countryside, where she uncovers dark secrets.
“Original horror films don’t play particularly well overseas, but in this case the predominantly British distribution should help,” David A. Gross, who runs film consultancy Franchise Entertainment Research, told about “The Invitation”.
Despite strong reviews, “Three Thousand Years of Longing,” which stars Idris Elba as Djinn and Tilda Swinton as a scholar who gets three wishes, cratered in its debut with $2.87 million from 2 436 pitches. It’s a terrible result for a film playing in thousands of theaters across the country. Industry experts attribute the low turnout to minimal promotional efforts, as well as the decision to open widely. A platform release, in which an arthouse film plays in select theaters before expanding across the country, would have given “Three Thousand Years” some word-of-mouth. positive ear.
Given its $60 million production budget, MGM and United Artists Releasing’s “Three Thousand Years of Longing” is shaping up to be one of the year’s biggest bombs. Unless Miller, the acclaimed filmmaker behind the “Mad Max” series, finds his own genius to grant wishes, the film is unlikely to come out of the red. MGM only owns the domestic rights to the film and did not produce it.
“It’s a weak opening for an original adventure film. Costing around $60 million, ‘Three Thousand Years’ will end in the red, even with a good supporting cast,” predicts Gross. movies don’t come together as planned – this one didn’t come together.”
It’s even bleaker for “Breaking,” a tense hostage-taking drama, which failed to reach the top 10 on its box office debut. In 13th place, the Bleecker Street film took in $1.022 million from 902 theaters.
Without competition from newcomers, the remnants “Bullet Train,” “Top Gun: Maverick,” “Dragon Ball Super: Super Hero,” and “Beast” filled the top five on the domestic box office charts.
“Bullet Train” landed second place with $5.6 million from 3,513 locations. After a month on the big screen, the Brad Pitt-directed hug has grossed $78 million to date. “Bullet Train” also amassed $95.4 million at the international box office, bringing worldwide ticket sales to $173.4 million.
Universal’s survival thriller “Beast,” also starring Elba, took third place with $4.9 million from 3,754 sites. The film has grossed $20 million to date in North America.
In fourth place, “Top Gun: Maverick” collected $4.75 million from 2,962 locations in its 14th weekend of release. It’s a testament to the staying power of Tom Cruise’s hit sequel (or it’s a sign that nothing really is playing in theaters) that “Maverick” is still selling tickets, even though it’s available on the home entertainment. With $691.2 million in North America, the action flick is less than $9 million from knocking out ‘Black Panther’ ($700 million) as the fifth highest-grossing film in history. of the national box office.
“Dragon Ball Super: Super Hero,” which topped the box office last weekend, suffered a steep 78% decline and fell to No. 5 with $4.45 million from 3,100 locations. Such a severe drop isn’t entirely surprising as anime films tend to play horribly in terms of ticket sales, with busy opening weekends ahead of time. So far, “Dragon Ball Super: Super Hero” has generated $30 million in North America.