Poker, MMA, Teleshopping: A Glimpse of Raj Kundra’s Scattered Business Empire

Actress Shilpa Shetty’s husband Raj Kundra, who was famous for the Indian Premier League team Rajasthan Royals has found himself on the wrong side of the law. Kundra was, a few years ago, at the center of the rigging scandal in 2013 that earned her a lifetime ban from IPL. Even so, the latest developments in the pornographic film business have attracted attention. Kundra has been accused by Mumbai police of being the main conspirator in the case related to the shooting of pornographic content and its dissemination through apps.

At the heart of the controversy is the Hot Shots app which has since been removed from the Google and Apple app stores. The description of the latest version of the application stated that it offered, among other things, “HD videos and short films with unparalleled exposure”. The app has also promoted live communication with models around the world. Mumbai Police alleged that actors were lured under the pretext of roles in short films and web series, but were then forced to shoot for nude and semi-nude films.

The entrepreneur has always been known for his keen interest in sports and technology. If its investments are skimmed over, it will be found that the IPL model of multiple teams including talented contenders from around the world vying for the ultimate prize is common.

Kundra was instrumental in starting an MMA fighting league and a poker game league. Another unusual investment from Kundra is the Best Deal TV home shopping channel. And then there is the Jaldi Live Stream app which gives the common man his chance to become a celebrity through live streaming.

But perhaps the most popular of Kundra’s portfolio is Rajasthan Royals where he invested with his wife Shilpa Shetty in 2009 for a 12% stake. Rajasthan Royals was the winner of the inaugural year of 2008, and quickly gained popularity. Things took a turn when in 2013 the Rajasthan Royals and the Chennai Super Kings were embroiled in a rigging scandal.

In 2015, a Supreme Court panel banned the two teams for two years, after which they did not play the 2016 and 2017 editions. The controversy also brought to light the involvement of Kundra and the owner of CSK, Gurunath Meiyappan. Kundra has been banned for life from IPL and related activities.

At that time, Kundra already had a similar league, but for mixed martial arts which he had formed with actor Sanjay Dutt in 2012. The Super Fight League was aimed at giving mixed martial arts a platform in India. promoting local fighters and bringing in competitors from around the world. . They also integrated boxing champion Mary Kom as brand ambassador. The league went on to produce around 50 events that were live televised and broadcast on channels like ESPN Star Sports, Colors, Neo Prime, MTV India as well as YouTube.

Another similar venture was the Match Indian Poker League or MatchIPL that his company Viaan Industries launched in partnership with the International Poker Federation in 2017. Viaan Industries is involved in gaming, animation, licensing as well as entertainment. “Our vision is to drive a lifestyle change for the masses through technological offerings. Our unique business offerings allow stakeholders, distributors and customers to be a part of India’s growth story, ”the company says.

Kundra is also the force behind Best Deal TV, a 24/7 home shopping television channel. Actor Akshay Kumar received a small fee for his support. Launched in 2015, the channel is available on all major cable and DTH platforms. Brands that a celebrity is associated with as co-partners or owners are sold through the home shopping model. So it’s no surprise that the chain also sold a line of clothing and accessories under the Shilpa Shetty brand.

However, one of the most successful companies in Kundra is JL Stream Pvt Ltd, established as part of the government’s Startup India initiative. The Jaldi Live Stream social media live streaming app allows professionals and amateurs to demonstrate their talent by broadcasting live. “JL Stream offers a seamless interactive UGC live streaming platform where users can stream with one click. You can meet like-minded people, chat, play games, and generate income at the same time. JL Stream enables influencers and broadcasters to monetize and grow their fan base, ”the company explains. Based in Mumbai, it has offices in London and Singapore. The company recorded 2 lakhs of downloads in three months.

Kundra, who is known for his entrepreneurial endeavors, has other interests as well. He is involved with the Shilpa Shetty Foundation and is the author of the novel How Not To Make Money, published in 2013. He received the Champions of Change award in 2019 from former president Pranab Mukherjee for his involvement in the Swachh mission Bharat.

Also Read: Raj Kundra Economically Won Porn; allow maximum custody: Mumbai police tell court
Also Read: Raj Kundra Arrested In Case Related To Making Porn Movies

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