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New Gym Revitalization Efforts Aim to Uplift Neighborhoods and Strengthen the Fighting Spirit
Community initiative marks extension of Modelo and UFC sponsorship
CHICAGO, Aug.31, 2021 (GLOBE NEWSWIRE) – model, the beer brewed for those who own The Fighting Spirit ™, and its long-time partner, UFC®, the world’s leading mixed martial arts organization, today announced a new initiative with the nonprofit leader Rebuilding Together to revitalize training gyms across the country, stimulating the fighting spirit and ultimately strengthening these communities. Working with Rebuilding Together, Modelo and the UFC are renovating several gyms across the United States that play a vital role in positively shaping their local areas.
“Modelo and UFC fans know that it doesn’t matter where you’re from, whatever you’re made of, and often self-taught people have allies in their corner who help them succeed,” said Greg Gallagher. , Vice-President, Marketing of the Modelo brand. “For many, that support comes from gyms that provide structure and shelters, which is why we are proud to partner with the UFC to revitalize these important community pillars.”
Modelo, UFC and Rebuilding Together launch initiative in Cleveland, where longtime Modelo brand ambassador, Ohio native and former UFC heavyweight champion Stipe Miocic will join efforts to help to revitalize Revolution Fight & Fitness in the suburb of Euclid, Ohio. Together, the partners will outfit the gymnasium with new equipment such as punching mats, punching bags and ropes, as well as updated lighting and new paint.
“As a fighter who has experienced the community support that our local gyms can provide, I am honored to help revitalize Revolution Fight & Fitness in my hometown of Euclid,” said Miocic. “This is just the beginning of what will result from Modelo and the UFC’s revitalization efforts, which are sure to help spark the fighting spirit for those in need across the country. “
In the coming months, Modelo and the UFC will work with Rebuilding Together to update additional gyms located in Austin, TX; Saratoga, New York; and Seattle as Modelo continues its mission to strive for progress to create more unified, resilient and prosperous communities.
“Gyms and sports facilities play a unique role in the well-being of our communities,” said Caroline Blakely, President and CEO of Rebuilding Together. “Through our unique and innovative partnership with UFC and Modelo, we are not only strengthening our investment in our communities, but we are also playing an important role in the health and happiness of our neighbors.”
The community initiative also marks the extension of the partnership between Modelo and the UFC that first established Modelo as the “official beer of the UFC” in 2018.
As part of this renewed partnership, Modelo and the UFC will continue to create memorable experiences for their passionate and shared fans across onsite, digital and retail platforms, including signage and the Modelo brand inside. of the famous UFC Octagon®.
“The UFC is thrilled to extend its partnership with Modelo, an incredible brand that shares our unmatched commitment to a passionate fan base,” said Paul Asencio, UFC senior vice president of global partnerships. “We are excited about the work we are doing together to revamp the gyms and inspire athletes in Cleveland, Austin, Seattle and Saratoga, and we look forward to seeing the next generation of fighters come from these communities. “
In addition to new gym revitalization efforts, Modelo has continued its commitment to the Fighting Spirits of the communities by donating funds in recent years to help alleviate the education debt of military veterans, fund the provision of supplies, essential equipment and resources to protect healthcare workers throughout the pandemic and support COVID-19 relief programs and related loans to small businesses. More efforts to follow in the future.
Born in 1925 in the small town of Tacuba, Mexico, Modelo has since produced distinctive, high-quality beers including Modelo Especial®, Modelo Negra®, Modelo Chelada Especial ™, Modelo Chelada Tamarindo Picante ™, Modelo Chelada Limón y Sal ™ and Modelo Chelada Mango y Chile ™. Modelo Especial is a flavorful, golden Pilsner-style lager with a crisp, crisp finish whose original recipe was first brewed with the aim of creating a “model” beer. As the first beer imported to the United States, Modelo Especial exceeded 150 MM cases sold in 2021. The Modelo family of beers is exclusively brewed, imported and marketed for the United States by Constellations Brands.
The UFC® is the world’s leading mixed martial arts (MMA) organization, with over 625 million fans and 166 million social media followers. The organization produces more than 40 live events each year in some of the world’s most prestigious arenas, while broadcasting to approximately 900 million TV households in more than 175 countries. The UFC athlete roster includes the world’s top MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information visit UFC.com and follow the UFC on Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.
About rebuilding together®
Rebuilding Together is the leading national non-profit organization that repairs the homes of those in need and revitalizes our communities. Through its national network of affiliates, Rebuilding Together works proactively and collaboratively with community leaders, longtime residents, funders and volunteers to foster dialogue and create safe and healthy communities across the country. country. Learn more and participate in reconstruiretogether.org.
ZENOEmma Ingram[email protected]978-771-1315
The photos accompanying this announcement are available on:https://www.globenewswire.com/NewsRoom/AttachmentNg/b3f0ccf6-c017-4e31-8f1b-50605955fb39https://www.globenewswire.com/NewsRoom/AttachmentNg/8ddef1e1-5e1e-4f49-b1f2-35bf5ef175a7
Former UFC heavyweight champion and Ohio native Stipe Miocic helps renovate Revolution Fight & Fitness in Euclid, Ohio, as part of an initiative between Modelo, UFC and Rebuilding Together to revitalize workout gyms across the country. Partners have launched renovation efforts in the Cleveland area and will update additional gyms in Austin, Texas; Saratoga, New York; and Seattle later this year.
Stipe Miocic and Tim Stafford
After a successful day fixing Revolution Fight & Fitness outside of Cleveland, longtime Modelo brand ambassador, Ohio native and former UFC heavyweight champion Stipe Miocic gives a toast with gym owner Tim Stafford. With a team of volunteers, Modelo, UFC and Rebuilding Together helped outfit the Cleveland-area gymnasium with new equipment, including boxing mats, punching bags and ropes, as well as updated lighting. and a new paint.