LOS ANGELES (December 13, 2021) —- Metallica, one of the most influential rock bands of all time, announced today that it has become an investor in TrillerNet, parent company at Trill, VERZUZ, Triad Combat, Triller Fight Club, FITE and other major media brands. The conditions of the investment are confidential.
“Metallica, like Triller, shares the same passion for disrupting the status quo. We are delighted to have them as a partner, investor and now shareholder, ”said Mahi de Silva, CEO of TrillerNet. “Metallica has always rocked, and we see this signal as a real recognition of the power of the Triller Effect,” continued de Silva.
The news of the investment follows Triller’s Triad Combat’s first highly successful event with a performance by Metallica on November 27 at Globe Life Field in Arlington, TX. The groundbreaking hybrid boxing-MMA / live music event drew a crowded stadium, with fights inside the triangular ring with Derek Campos, Frank Mir, Matt Mitrione, Mike Perry and Kubrat Pulev. The show was produced by award-winning Nigel Lythgoe, the Fight Club visionary and the producer and creative force behind American Idol and So You Think You Can Dance.
In the past year, Triller’s Triad Combat and Fight Club has sold over 3,000,000 pay-per-views, making it one of the best-selling combat sports / entertainment platforms.
“Metallica’s music fits naturally into combat sports, and in Triller we have found the perfect match,” said a representative from Metallica. “The event opened our eyes to a myriad of possibilities and we see greatness ahead for Triller. This investment represents our confidence in this common future.
In addition to Triller Triad Combat, Triller has a proven track record of producing world-class content around the Triller Fight Club and Triller Verzuz brands, featuring artists, athletes and personalities, and has built a large, growing following. and re-targeted. millions of users around the world. Triller has successfully deployed innovative solutions combining on-premises, Pay-Per-View (traditional and digital media), subscription, sponsorship and advertising monetization for its partner brands that leverage Triller’s diverse and strong network of creators that shape global content and culture. Triller has built an extensible platform for marketing, advertising and ecommerce engagement, enabling brands to build and optimize the entire customer journey, from awareness to the buying process to loyalty.
Additionally, Triller has been joined by other musical luminaries, including angel investments from famous artists such as Marshmello, The Weeknd, Snoop Dogg and Lil Wayne. Other Triller investors include notable music industry executives such as Shawn Gee (president of Live Nation Urban), Anthony “Top Dawg” Tiffith (CEO of TDE), Abe Burns (president of Maverick Digital), James Prince (CEO of Rap-a-Lot Records) and Believe Digital, among others.
TrillerNet is a one-of-a-kind company that consolidates technology and content platforms into Web3. TrillerNet connects music culture with sports, fashion, entertainment and influencers through a 360-degree view of content and technology. TrillerNet owns the globally popular Triller app used by musicians, celebrities, athletes and culture makers in general, reaching over 350 million users worldwide. The Triller app, unlike other popular short video apps, encourages its influencers to post content created on the app to different social media platforms and uses proprietary AI technology to transmit and track their content in a manner viral to affiliated and unaffiliated sites and networks. , reaching millions of additional users. TrillerNet also owns VERZUZ, the live music streaming platform launched by Swizz Beatz and Timbaland;
Amplify.ai, the leading customer engagement platform; FITE, the world’s leading PPV, AVOD and SVOD streaming site; and Thuzio, a leader in premium B2B influencer events and experiences.