After talking to Monster and Hans Molenkamp, Dominick Cruz feels much better about his relationship with the longtime sponsor and his rep.
That said, the offer he made after his last fight is on the table.
“I’m still completely open to a charity fight with Hans Molenkamp,” Cruz said Wednesday on MMA time. ” It’s here. I think Hans could be open to that too. I do not know. He might really want to punch me in the face at this point, who knows. But I have no problem with Monster.
It emerged that this might not be the case after Cruz used a post-victory interview in March to call Molenkamp, triggering a discussion about the representative’s behavior, the role of sponsors in the MMA industry, and even accusations of impropriety from former Monster employees and UFC fighters.
Cruz has stated that he does not intend to start a debate on a sponsor who he believes has done a lot of good things for fighters. He just had a bad taste in his mouth after dealing with Molenkamp, and he didn’t hide it. With a little thought, he realized that it was as much his fault as that of the Monster employee.
“It was never about Monster,” said Cruz. “It was about me and my relationship with a person, and I called him that night, because they asked me who I wanted to face next, and I told them the truth. You can’t get mad at a guy for telling the truth.
“My beef with Monster is non-existent. There is no beef with Monster. Monster has supported athletes all over the world, and they still support me to this day, because Monster and I have always been cool – it was me and this person who needed to chat and have some clearance and some communication. , and we have.”
One of the issues that came to light as a result of Cruz’s post-fight interview was Molenkamp’s position of power and the use of social media for personal gain. Cruz accused the rep of threatening his status with Monster if he did not comment on the posts.
Thinking back on the situation, Cruz said, the whole situation boiled down to a lack of communication. So finally he said he and Molenkamp had been talking.
“Well, I mean, I’m an adult,” Cruz said. “So I clearly spoke about it, but it boiled down to the social media problem, where if I take a picture with the Lamborghini, I own the Lamborghini. Once I have erased [up], hey, even though you may think i am the Lamborghini that you can stunt at, let’s establish clear communication and a limit right now that this can’t be used.
“When I look at the big picture, I tell myself that I am responsible for everything I create in my life. So in the end it was my responsibility to create a border with this person in the first place that I didn’t, which created resentment. Expectations are resentments in construction. I really expected this guy wouldn’t need my rig to build himself. It’s like, I think, man to man, face to face, I shouldn’t have to say that to another man. However, nowadays, look around us. This is what we are experiencing in this world where the internet can sabotage reality. People who live in a tiny little bubble in a sinkhole, or in a cave, can look out there and pretend they’re something huge. So when you hang on to people doing something with their life and run with it, now you can grab it and do something yourself.
Molenkamp continues to work with Monster in a contract role for Athletics Business Development; the rep did not respond to a request for comment from MMA Fighting on Cruz’s charity fight offer.
Two-time UFC bantamweight champion Cruz makes what could be his last push for a belt as he returns to the octagon at UFC 269 for a fight against Pedro Munhoz. As many of his contemporaries retire, he remains passionate about the sport and his desire to be champion.
Behind the scenes, Cruz applies the same rigorous standards of his training to the relationships he maintains with the people of the company. If you want to use it to build your brand, you better have a clear set of expectations.
“What I had to do was create that boundary, and as soon as I do, I can be friends with anyone,” he said. “The limits were my problem in this situation – which I didn’t create – and so now me and Monster, and me and this person, we can all get along. It was my responsibility to do it, I didn’t do it in the first place, and here we are. Everything worked.