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2022 Yantai International Wine Festival officially kicks off

Yantai, CHINA, July 19, 2022 /CNW/ — Recently, the press conference for the launch of the 2022 Yantai International Wine Festival was held at Bajiaowan International Convention and Exhibition Center in Huanghai-Bohai New Area in Yantai. The grand conference attracted worldwide attention. When the ruby ​​red wine is poured into the glass, the Yantai International Wine Festival kicks off in all its glory.

Launch of the Yantai International Wine Festival 2022 (PRNewsfoto/China Matters)

As a major move to build a brand of “International City of Vine and Wine” for Yantai City, the 2022 China Yantai International Wine Festival runs from June to December, featuring more than ten serial activities such as the groundbreaking ceremony for the China National Wine Pavilion on 13e Yantai International Wine Expo and the 130e CHANGYU’s birthday. This festival will help to deepen the integration of the promotion of the wine industry and its brands and the development of cultural tourism in Yantai, and will help build the image of Yantai as the only “International City of Vine and Wine”. Wine” in Asia.

Yantai is the birthplace of the modern wine industry in China, and grape wine is the unique attraction of Yantai with cultural connotations and its beautiful trademark. In 1892, Zhang Bishia patriotic overseas Chinese, invested to establish CHANGYU Winery Company in Yantai, ushering in a new era in the industrialization of winemaking in China. After more than 130 years’ development, Yantai has already become the largest grape wine producing region in China with the most mature wine industry in China. Statistics show that there are a total of 204 wine companies, 63 famous wineries and more than 200 supporting companies in Yantai. The brand value of Yantai Wine is up to 85.2 billion yuan. Since 2007, Yantai has already managed to organize 12 international wine fairs, making steady progress in the industry and its internationalization.

Yu Yongxin, chairman of the Yantai CPPCC municipal committee, pointed out in his speech that “We hope to build and expand the Yantai IP city based on the wine festival which is a unique platform, and we hope that it can unleash the unique glamor of cultural tourism in Yantai, so that the world cares, remembers and embraces Yantai.” During the conference, other items were released, including the solicitation of serial works on urban culture for the wine festival, the concept planning for the International Wine Center in Yantai, and the schedule for the International Grand Wine Challenge 2022 (IWGC).

This year, the wine industry is among the 16 industrial chains that top the development list in Yantai. Yantai released the projections on its development and formulated supporting measures to further integrate the resources of wine industry and culture and build the “one city and one festival” brand with high standards. The future Yantai International Wine Center will become the permanent venue for the Yantai International Wine Festival. “One City and One Festival” will reinforce each other, making Yantai a model city in China’s wine regions.

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Photo – https://mma.prnewswire.com/media/1862042/Yantai_Wine_Festival.jpg
Photo – https://mma.prnewswire.com/media/1862043/CHANGYU_Chateau_Yantai.jpg

Contact:
Zhao XiangYang
Such. : 0086535-6789710
Email: [email protected]

CHANGYU Tinlot Castle in Yantai (PRNewsfoto/China Matters)

CHANGYU Tinlot Castle in Yantai (PRNewsfoto/China Matters)

(PRNewsfoto/Yantai City)

(PRNewsfoto/Yantai City)

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